Inside Highstay's new designer apartments near Montmartre
Highstay
It's barely 10am on a chilly, nickel-grey February morning, but inside the warmth of the Vintimille suite, music is playing, fancy croissants and hot coffee are being passed around, and a small swarm of French journalists and influencers have lined up to ask designer Chloé Nègre about her “inspiration.” The buzz is justified: Nègre's studio was commissioned by Highstay, a Paris-based short-term rental company, to design 13 apartments in its newest private residence on Rue de Vintimille in the Nouvelle Athènes neighborhood, just steps from Montmartre.
For travelers, the location feels like a discovery. Somehow, this pocket of the 9th arrondissement has remained almost entirely off the modern tourist circuit. Named “New Athens” in 1823 for its Greek Revival townhouses, the district was once home to Frédéric Chopin and Eugène Delacroix. Today, with the red lights of Pigalle and Soho House Paris as neighbors, it has become the address of choice for design-literate creatives.
“It's a really interesting area,” Nègre tells the group. “You're walking distance from Montmartre, Opéra, Place de Clichy and South Pigalle — a very trendy place for young people — but it's still very quiet. A gem in the middle of all these busy places.”
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